PRIVACY POLICY

IN SHORT, WE RESPECT YOUR PRIVACY AND PROMISE NOT TO SPAM OR SELL YOUR INFORMATION. WE TREAT YOUR INFORMATION AS WE WOULD WANT OUR OWN INFORMATION TREATED. USERS CAN OPT-OUT OF RECEIVING EMAILS BY UNSUBSCRIBING AT THE BOTTOM OF ANY EMAIL WE SEND.

 

 

Powderlux USA – GDPR Compliant Website Privacy Notice

CoaterFX LLC DBA Powderlux USA (“we”, “us”, or “our”) is committed to protecting and respecting your privacy.

This policy outlines the basis on which any personal data we collect from you, or that you provide to us, will be processed. Please read carefully to understand our practices regarding your personal data. By submitting personal data to us, you agree to the terms outlined below.

Contact Details

  • Legal Entity Name: CoaterFX LLC dba Powderlux USA LLC
  • Email Address: info@powderlux.com
  • Postal Address: 5325 S Fort Apache Rd #264, Las Vegas, Nevada 89148 USA

It’s important that the personal data we hold about you is accurate and current. Please notify us of any changes to your personal information by contacting us or by using the update link at the bottom of our emails.

What Data We Collect and Why

“Personal data” refers to any information capable of identifying an individual (excluding anonymized data). We may collect and process the following categories of personal data:

1. Communication Data

Includes messages you send via our contact form, email, SMS, social media, etc.
 Purpose: To communicate with you, for record keeping, and to establish or defend legal claims.
 Lawful Basis: Legitimate interests.

2. Customer Data

Includes details of purchases such as name, billing/shipping address, email, phone number, and payment info.
 Purpose: To fulfill your orders and maintain records.
 Lawful Basis: Performance of a contract or steps leading to one.

3. User Data

Includes usage of our website and services, including content you post.
 Purpose: To operate and secure the website, maintain backups, and manage our online services.
 Lawful Basis: Legitimate interests.

4. Technical Data

Includes IP address, browser type, visit duration, page interactions, and device details (via analytics tools).
 Purpose: To analyze website use, optimize performance, and understand marketing effectiveness.
 Lawful Basis: Legitimate interests.

5. Marketing Data

Includes preferences for marketing communications.
 Purpose: To promote products/services and tailor advertising.
 Lawful Basis: Legitimate interests or consent.

We may use a combination of the above to deliver personalized content and advertisements (e.g., via Facebook Ads). Data may also be used for additional marketing communications with your consent or based on our legitimate interest in growing our business.

Sensitive Data

We do not collect:

  • Race or ethnicity
  • Religious or philosophical beliefs
  • Sexual orientation
  • Health, genetic, or biometric data
  • Criminal records

Legal Requirement and Consent

If required by law or contract, you must provide certain data. Refusal may result in the cancellation of products or services.

We will only use your personal data for the purposes it was collected or for a compatible purpose. We may process it without consent where permitted by law.

No automated decision-making or profiling is performed.

How We Collect Data

  • Direct: Through forms, emails, or account creation
  • Automated: Through cookies and tracking technologies
  • Third-Party Sources: Google Analytics, Facebook, search engines, payment processors, delivery services

Cookie Notice

You may configure your browser to block cookies. Disabling cookies may impact website functionality.

Third-Party Cookies

Google Analytics

Tracks usage and does not link data to individuals. You can opt out here.

Facebook

Uses Conversion Tracking and Custom Audience pixels. Facebook may connect collected data to your account in accordance with their Data Use Policy.

Marketing Communications

We may send marketing emails if:

  • You made a purchase or requested product info
  • You opted in to receive communications

You may opt out anytime via:

  • The unsubscribe link in our emails
  • Updating your preferences
  • Contacting us directly

This does not apply to non-marketing communications (e.g., purchase confirmations).

We will not share your data with third parties for their own marketing purposes without your explicit consent.

Disclosures of Your Personal Data

We may share your data with:

  • IT and system service providers
  • Professional advisers (legal, financial, insurance)
  • Government or regulatory bodies
  • Entities involved in business transfers or mergers

All third parties are required to respect the confidentiality of your data and use it only under our instruction.

Data Retention

We retain your data only as long as necessary to fulfill the purposes for which it was collected, including legal, tax, and reporting requirements.

  • Standard retention: Up to 6 years post-customer relationship
  • Anonymized data: May be used indefinitely for research/statistics

Your Legal Rights

Under data protection law, you have the right to:

  • Request access to your data
  • Request correction or deletion
  • Restrict or object to processing
  • Transfer data to another provider
  • Withdraw consent at any time (where applicable)

To exercise your rights, contact us.

You will not be charged unless your request is repetitive or excessive. We may request identity verification to protect your data.

Complaints

We aim to resolve issues quickly and efficiently. If you’re dissatisfied with our handling of your data, you may contact:

Information Commissioner’s Office (ICO)
 www.ico.org.uk

Third-Party Links

Our site may include links to third-party websites or services. We are not responsible for their privacy practices. We recommend reviewing the privacy policies of any external sites you visit.